The diet industry is a 20 billion dollar a year industry. In the US, 108 million people are dieting at any given moment in an attempt to lose weight and reshape their bodies. 85% of these dieters are women.
There are a lot of things the diet industry would hate for you to realize like…
- 95% of all dieters regain the weight they lost within 5 years. Many gain back even more weight and end up heavier than when they started. Why would you starve yourself for weeks or months on end to just end up further away from your goal? Well, it might not work for you but guess who it DOES work for? Yep! The diet industry – now they get to sell even more programs, plans, pills, etc to even more desperate dieters!
- The average dieter goes on 4-5 diets a year. Why is this? Because diets don’t work obviously. If they worked you’d go on one diet, lose the weight and never have to diet again right?
- Diets are harmful to your health. Studies show that losing and regaining weight is harder on your body and more unhealthy than maintaining your initial heavier weight without ever having dieted.
- Dieting is a set up for failure. Most people blame themselves and a lack of willpower for their diet failures when really the fault lies with the diet itself. Falling off a diet has nothing to do with willpower. Diet failure is simply the body responding to hunger and a state of semi-starvation or starvation. The body and mind react to a diet in the same way they would to starvation — the body’s metabolism decreases and cravings increase.
- Diet companies profit when you fail at your diet, blame yourself and pay to sign up again to start the diet anew. What a racket! Would you take your car to a mechanic if he never actually fixed the problems but just kept your car running good enough to drive it back to the shop? How about it every time you took the car in to be “fixed” the car came back with even bigger and more expensive problems?
- Diets lower your basal metabolism, making it almost impossible to keep off the weight you’ve lost and even harder to lose weight in the future.
- In addition to continuing to diet, dieters who do manage to lose 30 lbs or more and keep it off for more than 5 years spend on average 1 hour or more a day exercising in an attempt to maintain their new weight.
- Dieting is a precursor of eating disorders like bulimia, binge eating disorder and orthorexia. The National Eating Disorders Association reports that 35% of “normal dieters” progress to pathological dieting and that 20-25% of those individuals develop eating disorders.
- You do not have to diet to arrive at or maintain a healthy weight. Intuitive eating teaches individuals how to look inside themselves and listen to internal cues AND provides guidance on how to form a healthy relationship with food. It is an anti-diet approach to eating. There are no rules to break and no temptations to resist. Intuitive eating, unlike dieting and meal planning, is not a set up for failure. Intuitive eaters have been shown to be happier, healthier and to have an easier time managing their weight than dieters.
Ready to ditch dieting and the diet industry and start learning to eat intuitively? Contact us today (or click here) to learn more about our Intuitive Eating coaching.
Sources: John LaRosa of MarketData; National Weight Control Registry; American Society for Metabolic and Bariatric Surgery; Eating Disorders Hope.